BDF Nivea for Men in-store Activation

The Nivea For Men (NFM) range is a one stop ‘shop’ offering solutions for all Male Grooming needs. In August 2013, Interactive Communications was contracted to roll out a four weeks NFM in store promotion covering, in scope, 130 key retail outlets across the country. A team of Brand Ambassadors (BAs) was deployed to execute

The Nivea For Men (NFM) range is a one stop ‘shop’ offering solutions for all Male Grooming needs. In August 2013, Interactive Communications was contracted to roll out a four weeks NFM in store promotion covering, in scope, 130 key retail outlets across the country.

A team of Brand Ambassadors (BAs) was deployed to execute the promotion -which involved creating awareness on the NFM range and rewarding customers, upon the purchase of any Nivea For Men product worth Ksh 500 – Kshs 700 or above, with a Nivea For Men branded journal.

The promotion saw a total of 9,152 free samples (Nivea For Men branded journals) distributed countrywide and which were well received by the consumers.

There was a notable steady increase in sales within the NFM range; with the lotions and deodorants category recording the highest sales in the course of the campaign.

Recent Comments

  • Jessica S.
    March 24, 2017 - 12:25 pm · Reply

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  • Alison A.
    March 24, 2017 - 12:26 pm · Reply

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