Nivea Visage

Skincare products for women of all ages and skin types Created especially for the face, NIVEA Visage helps prevent the signs of premature skin ageing. All of their formulations incorporate the latest skincare technology and ingredients including co-enzyme Q10 plus and alpha flavon. BDF E.A launched a campaign to sensitise the consumers on product efficacy.

Created especially for the face, NIVEA Visage helps prevent the signs of premature skin ageing. All of their formulations incorporate the latest skincare technology and ingredients including co-enzyme Q10 plus and alpha flavon.

 BDF E.A launched a campaign to sensitise the consumers on product efficacy. The promotion covered major towns in Kenya including: Nairobi, Meru, Nanyuki, Thika, Eldoret, Kisumu, Mombasa, Nakuru and Kakamega.

In the promotion, a skin testing machine (Multi-derma Scope Machine) was used to test customers’ skin; this was aimed at empowering them with the knowledge of their skin types and the right Visage products for each skin type.

The promotion helped to create awareness, through product sampling and skin testing, thus offering solutions to the different challenges faced by consumers with different skin types.

The promotion also cleared the misconception of the Visage range, ‘that it is expensive and very high end’. As such, it established that the products are easily within the reach of the average consumer.

The promotion period recorded improved uptake of the VISAGE range and shaped a more enlightened population on their skin types and the right product to use on their skins.

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