Nationwide Retail Drive & Merchandising
IC runs PZ Cussons' modern and general trade retail drive across Kenya, combining merchandising services with in-store activations and a dedicated field team.
“PZ Cussons needed its products to lead rather than simply sit on shelves across both modern and general trade, at national scale and against an ambitious annual sales target.”
IC deployed a project manager, 8 team leaders, 125 merchandisers and 300 promoters across the retail estate, running merchandising services, in-store activations and a coordinated retail drive.
The team effectively manages 615 outlets and steered the business toward its 4b sales target for FY23/24, including dedicated management of the Imperial Leather NCP line.
Explore retail & merchandising.
Turning shelves, outlets, and point-of-purchase touchpoints into stronger brand visibility and sales movement.
View Service Details