Retail & Merchandising
Turning shelves, outlets, and point-of-purchase touchpoints into stronger brand visibility and sales movement.
Service / Retail ExecutionShelves into sales..
IC supports retail audits, planogram strategy, POSM placement, product availability, pricing checks, merchandising teams, and sales-force enablement.
Consistent visibility, accurate pricing, outlet relationships, and verified market data are central to the work.
What this includes.
Retail Audits
Outlet-level checks that verify availability, pricing, visibility, competitor activity, and merchandising standards.
POSM Management
Ordering, placement, and management of point-of-sale materials that keep brands visible at purchase points.
Merchandising Teams
Recruitment, training, deployment, route planning, supervision, and reporting for retail merchandising teams.
Market Intelligence
Regular feedback from stores and field teams to help clients understand retail conditions and improve execution.
Work example.
Nationwide Retail Drive & Merchandising
IC runs PZ Cussons' modern and general trade retail drive across Kenya, combining merchandising services with in-store activations and a dedicated field team.
