Events & Roadshows
Product launches, themed experiences, corporate events, mobile tours, and market-penetration campaigns.
Service / Experiential MarketingBrands in motion..
IC manages product launches, corporate conferences, themed experiences, mobile experience units, market storms, roadshows, sound and lighting, stages, tents, and activation equipment.
This work takes brands directly to communities and markets that traditional media often misses.
What this includes.
Product Launches
Launch planning, production coordination, stage setup, live engagement, and campaign documentation.
Mobile Roadshows
Multi-location brand experiences that take campaigns directly into communities and high-density markets.
Market Storms
High-energy tactical market activations used to build awareness, trial, engagement, and sales movement.
Event Equipment
Roadshow trucks, sound and lighting equipment, gazebo and activation tents, PA systems, and microphones support live execution.
Work example.
Roadshows & General Trade Retail Drive
IC took Mars Wrigley brands into urban and peri-urban markets through mobile roadshows, in-store activations and a general trade retail drive across 1,268 outlets.
