In-Store Activations
Immersive store, mall, bar, and off-trade experiences designed to increase footfall, engagement, trial, and conversion.
Service / Consumer EngagementExperiences that convert..
IC designs demo zones, experiential corners, flash activations, customer education, product demonstrations, upselling, and consumer data capture.
Activations connect footfall to engagement, trial and conversion — moving consumers from awareness to purchase.
What this includes.
Product Demonstration
Customer education, sampling, demonstration, and upselling activity led by trained promoters.
Mall & Bar Activations
In-store, mall, bar, and off-trade activations connect consumers with brands in high-intent environments.
Consumer Data Capture
Activation interactions are structured to capture useful consumer feedback and campaign data.
Display Management
Promoters and merchandisers manage display standards, product cleanliness, arrangement, and POSM placement.
Work example.
Mall Activations & Customer Acquisition
IC manages Zuku's field force and mall activations east of Nairobi, combining direct customer acquisition with county permit processing.
