Roadshows & General Trade Retail Drive
IC took Mars Wrigley brands into urban and peri-urban markets through mobile roadshows, in-store activations and a general trade retail drive across 1,268 outlets.
Key Performance Indicators
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Outlets0
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Assignment01 /CONTEXT
“Mars Wrigley needed visible, community-facing activity across urban and peri-urban markets, tied to a hard general trade sales target.”
02 /STRATEGY
A project manager and four team leaders ran mobile roadshows, in-store activations and merchandising services alongside the general trade retail drive.
03 /IMPACT
Average sales achievement reached 112% against a target of 13.7M, with 1,268 outlets activated countrywide.
Related Service
Explore events & roadshows.
Product launches, themed experiences, corporate events, mobile tours, and market-penetration campaigns.
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