Mall Activations & Customer Acquisition
IC manages Zuku's field force and mall activations east of Nairobi, combining direct customer acquisition with county permit processing.
“Zuku needed sustained subscriber growth east of Nairobi against a demanding monthly sales target, with acquisition quality high enough to hold customers after sign-up.”
IC deployed a project manager, 8 team leaders, 5 supervisors and an 81-person field force across mall activations and direct field sales, handling county permit processing alongside execution.
Average sales performance runs at 110% against a monthly target of 3.1m. The team has recruited over 5,000 customers with customer success retention at 80%.
Explore in-store activations.
Immersive store, mall, bar, and off-trade experiences designed to increase footfall, engagement, trial, and conversion.
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